Art Direction | Graphic Design

I worked with Gazman, an Australian menswear brand, on their Father’s Day campaign for 2019.

The brief was to create a 360 campaign for Father’s Day. This included concept creation, art directing photo shoots, designing the look and feel of the catalogue, and the VM and digital assets that followed. The concept for this was to create something more emotive than usual. We made the campaign a bit of a father/son editorial piece, which centred around one of Gazman’s regular models and his son.